USER
EXPERIENCE

I make products as friction-free to use as possible. Designing is all about understanding your target group – their goals, behavior, and context. For me, research should always be the base for UX, rather than making decisions based on assumptions. So whenever possible, I put the product or prototype in front of users and observe. A solid UX is a frame for all other disciplines and no matter what I design, I try to look at it from the user’s perspective. 

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I conducted intensive research to smooth out the UX flow of an airline website. Through interviews, structuring data, and testing high-fidelity prototypes on users I was able to slim down the booking process and add features that users were missing.
CASE

I was part of a team at Signal Iduna (one of Germany’s top insurance companies) that worked on the process of filing insurance claims online. We wanted to create a flow that takes the burden of claiming a file, making it as effortless as possible, so customers have one less thing to worry about. The UX flow was tested regularly on users.

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Reflector is an app that lets users find out what their conflicts are really about. As the nature of the product is sensitive and sometimes complicated I used a prototype to validate design decisions and iterate.
CASE

KYP uses software to analyze business processes and through AI finds optimization and automation potential. I was part of the design process that focused on creating a product that is easy to use but also gives power users the option for in-depth analysis and optimization.

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© 2022 Raoul Korzuschek / Legal / privacy