Art Direction is about setting the tone of visual design and UX, always incorporating the brand. I guide small teams towards design-based business goals. My biggest priority in collaborations is communication. Coordinating teams, internal stakeholders and external clients, I take responsibility for both visual design and UX.
I was responsible for guiding hyapur, a luxury cosmetic brand, into a new visual direction. We decided to move away from stereotypes of beauty marketing and instead build a design language based on subtle motion and natural visuals.
Together with eparo I created an artistic vision, rebranding, and a design system for the user research agency itself. Knowing the team from previous collaborations, I was able to understand their needs and desires for the project quickly. Driving design decisions, working together with their internal team and external contractors, I was able to deliver a new brand system that adapts to a wide range of use cases. CASE
Layoutfabrik, a printing service plus design agency, asked me to develop a design strategy and UI/UX for their product. Together with them, I defined a design language that is both professional and engaging. We simplified their whole service process, leading to a pleasant user experience. CASE